tourism west coast Advertising & membership
It's a highly competitive market out there in the Tourism Industry and we know you have many different organisations approaching you daily for a slice of your marketing budget. It is very easy and affordable to advertise with your Regional Tourism Organisation (RTO) - Tourism West Coast. Find out why you want your business to be involved, what you can expect as a Member and what various marketing options are available
What is a TWC Membership & why does my business need one?
TWC Membership is a one stop shop: your membership fee is the fee charged for the 3 cost effective marketing options that will showcase your tourism product to the right visitor and trade audience. Starting from $600 +GST , you get a 1/8th page Visitor Guide advert, full listing in our Trade Manual and a preferred web listing on westcoastnz.com
The West Coast of the Southern Alps is often the 6th most visited New Zealand region, out of 32 regions, for international guests to New Zealand. That's behind Auckland, Queenstown, Canterbury, Rotorua and Wellington. We punch well above our weight - are you getting your fair slice of exposure to this regional tourism pie?
The Official West Coast Visitor Guide, the annual West Coast Trade Manual and westcoastnz.com are THE definitive regional resources about the West Coast to the nation and the world. No other West Coast publication has the distribution base that we cover.
The West Coast Visitor Guide is now up to a print run of over 100,000 copies per annum - so who says print is dead? Our rates are exceptionally competitive compared to other RTOs on a cost per thousand basis, given that we distribute so widely nationally and internationally.
Tourism West Coast has just redesigned and launched a new regional website that has the latest in responsive website technology for smartphone and tablet use - which is where all the growth in web browsing is coming from.
And our website rates the highest for Google searches on the West Coast, New Zealand, need we say more? Again a very cost effective marketing tool for your business to take advantage of.
2013/14 Tourism West Coast Marketing Options
A Membership is based on the size of advertising listing you take for your business in our annual Official West Coast Visitor Guide - click on the link below to open the Marketing Prospectus.
The West Coast Visitor Guide and Trade Manual links below show you how your business will be showcased in our consumer and trade publications.
5 Key Reasons to Advertise with Us
1. Reach a Motivated Audience in a Credible Environment
Tourism West Coast is the regional tourism with credible national and international profiles and contacts - an ideal environment for increasing the awareness of your brand and products. From showcasing directly to both international and domestic guests, to the national and international wholesale travel companies that bring them here, to meetings, conference and incentive planners, international and domestic media - why not use the contacts we have already established and become part of our RTO landscape.
2. Flexibility to Maximise Performance
The westcoastnz.com site listings runs from a centralised database called TourismData. This is one of the most sophisticated databases in the country. It enables you to upload your own details and photos once, and then those details will be published on any site that you are signed up with that uses the TourismData system. You can upload videos, social media links, and update special offers at any time and at your own convenience.
3. Advertising and Website Campaigns
Tell us your objectives and we can help tailor an advertising package that delivers results. We also run regular campaigns promoting the West Coast as a whole, and often invite our Members to be part of the various campaigns we get approached to be a part of. We encourage you to keep your web listing current and fresh as we constantly endeavour to drive visitors to the website for information.
4. Social Media Promotion
We have a strong social media presence with Twitter, Facebook, Blogs and YouTube channels. This is another great way to link your business with Tourism West Coast. You can also link your social media sites with your preferred westcoastnz.com listing. A great feature of the TourismData system is that it is on a constant upgrade path which is essential with keeping up with the ever changing web technology. We also welcome any feedback or new ideas that you think may need implementing on the site.
5. Representation at National and International Travel Trade Events
Tourism West Coast is actively involved in promoting the region and assisting businesses to maximise their exposure to both domestic and international visitors. We attend specific trade events on behalf of our region and make many valuable contacts that we follow up to turn into ongoing new business for the region. A key feature in any of our promotions is our website, westcoastnz.com. We also have individual Trade and Media pages to keep the media and our Trade Wholesalers and Inbound Operators up to date with West Coast regional information.
How to get listed in our West Coast Visitor Guide, Trade Manual and Website
There are several advertising options available for operators to list in our widely read, highly rated and broadly distributed Official West Coast Visitor Guide, West Coast Trade Manual and westcoastnz.com. Read below or click here for the prospectus.
- BRONZE = $600 +GST : 1/8th page Visitor Guide listing, Trade Manual listing & preferred web listing for up to 3 seperate products, option for Featured web listing at $300 +GST for 3 months.
- SILVER = $1300 +GST : 1/4th page Visitor Guide listing, Trade Manual listing & preferred web listing for up to 3 seperate products, option for Featured web listing at $225 +GST for 3 months.
- GOLD = $1995 +GST : 1/3rd page Visitor Guide listing, Trade Manual listing & preferred web listing for up to 3 seperate products, option for Featured web listing at $225 +GST for 3 months.
- PLATINIUM = $2995 +GST : Full page Visitor Guide listing (+additional 1/3rd free), Trade Manual listing & preferred web listing for up to 3 seperate products, option for Featured web listing at $150 +GST for 3 months..
- Featured Web Listings on Home Page Menu Tabs from $300.00 +GST for 3 months of Featured Web Listing (price depends on membership level chosen). Any Activity/Acommodation/Eateries/Bar with an existing listing can apply. Full payment is required prior to any listing being featured.
How to get listed on the Official West Coast website only
Contact Tourism West Coast to organise your business weblisting now, if you haven't already taken advantage of the packages detailed above. If you are an accommodation, activity, attraction or eateries/bars with a limited budget, you will find it simple, productive and effective to take a web listing with us and let your customers book and pay online, if you have BookIt is already in use. We work with BookIt to provide a live online booking inventory service.
(Website only) Standard listing $200.00 per annum PLUS GST
(Website only) Preferred listing $350.00 per annum PLUS GST
(All Advertisers) Special Featured Web Listings on Home Page Menu Tabs starts at $300.00 plus GST for 3 months. Any Activity/Acommodation/Eateries/Bar already advertising with us can apply. Full payment required prior to listing being featured.
You Can Contact Us Any Time
Want to discuss these options or not sure which one is best for your business? If you have questions relating to any of these options, or require further explanation, don't hesitate to Contact Us and we'll will be only to happy to help.