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Vision

That the regions visitor sector is a valued and leading contributor to the economic, social and environmental well being of our West Coast community.
 

Mission

To showcase to the world the unique and special place that the West Coast of the Southern Alps is by;
 

  • Increasing the yield from visitors to the West Coast of the Southern Alps inbound visitor market
  • Recognise, encourage and promote a “whole of the West Coast” approach to the
  • Champion a quality and unique West Coast visitor experience
  • Developing long term loyal and proactive relationships


Adobe Acrobat DocumentTourism West Coast Strategy
Adobe Acrobat Document: 111 KB, 16 seconds @ 56kbps
Strategy and vision for promoting the West Coast of New Zealand